THE PARROT AND THE CROWS

Are you a parrot hiding in a flock of crows? Every winter what seems like millions of crows take up residence in my city. During the day they spread out in various fields and neighborhoods. But in the evening? At dusk, they flock together and fly en masse to their roosts (treetops they have chosen) in…

No Means NO, I don’t want all your Uninvited Emails!

by Fredi Baker, MCC No Means NO! We’ve all had it happen, most likely more often than we want. The email bombardment from someone or something we didn’t give permission to. This week alone, I have unsubscribed from almost 10 unsolicited, unwanted email lists. Ones I never signed up for. Ones I keep trying to…

“LIAR, LIAR … “

… pants on fire!! At least that’s what the outraged 7 year-old in me wanted to yell. The grown-up me didn’t, of course. But I couldn’t shake that icky feeling of being lied to … While it may seem like my musings today are coming from high atop my soapbox, stay with me, OK? As…

Clear as Mud

“Muddy water is best cleared by leaving it alone.” ~ Alan Watts “Well, you know, it’s kinda like, uh, what I do is, no wait! It’s more Ike, um, no, what I meant was… ” Yikes! How much does this sound like you when asked about what you do? Well, as my mother used to tell…

How Clear is YOUR Brand?

What happens when your brand image is confusing, and not congruent to what you are offering? People can become disengaged, disoriented and even disenchanted. Let’s take a local restaurant that opened in 2008, and is part of the best, and most expensive market in town. The arrival of this establishment was highly anticipated for this…

On Your Mark, Get Set, COACH!

“You will never be completely ready, so start from wherever you are.” ~ C.J. Hayden, Get Clients Now! Whenever I begin a new coaching group, such as On Your Mark, Get Set, COACH!  this quote comes to mind, and I even use it in my marketing occasionally. This is one of my all-time favorite quotes, ever…

Asking For What You’re Worth

“There are three kinds of pipe. There’s what you have, which is garbage – and you can see where that’s gotten you. There’s bronze, which is pretty good, unless something goes wrong. And something always goes wrong. Then, there’s copper, which is the only pipe I use. It costs money. It costs money because it…

The Camera Doesn’t Lie

“The authentic self is the soul made visible.”                                        ~ Sarah Ban Breathnach  Helping a friend select some new photos from the 78 best ones that her photographer sent her was a fascinating experience. First, even though she…

Real VS Perceived Value

 “Preference, by L’ Oréal,” she says, “Because I’m worth it!” ~ old     L’ Oréal commercials, from the ’80s and ’90s Picture a beautiful woman tossing her shining, lustrous locks as she says that. Smiling for the camera, and letting us know that she has chosen the more expensive line of home hair coloring products…

How Inviting is your Invitation?

“Say what you mean and mean what you say.” ~ Anonymous  Yesterday I received an email from a local yarn shop that I visit once or twice a year. It’s kind of a trek from where I live, so  there needs to be a compelling reason for me to visit. A yarn sale would definitely qualify, for these…